If you think email marketing is dead, think again. A whopping 81% of small and medium businesses still rely on email to gain and keep customers. That’s why it’s important to have email marketing templates ready to go on-hand.
In fact, email marketing is one of the top strategies to help nurture leads, distribute content and keep subscribers engaged.
But many small business owners struggle with how to write effective emails. In this article, we’ll discuss what you should communicate in an email and how. You’ll also find some handy templates that you can use for your business immediately.
So, let’s get started.
5 email marketing templates for business owners
Email marketing templates are not always a one-size-fits-all scenario. You’ll need to carefully select and customize your templates to match the needs of your target audience — in other words, the people who are most likely to buy from you.
Take a peek at some of the different options below and see how to best tailor them to your businesses’ specific needs.
1. Welcome email template for new signups
First on our list of email marketing templates is the welcome email. This is the email that goes out to anyone who signs up via the popup or newsletter signup form on your website.
Did you know that welcome emails get 4 times more opens and 5 times more clicks than regular marketing campaigns?
The welcome email is extremely important because it’s the foundation of your relationship with your new subscribers. It’s also the first email that your subscribers receive after they sign up for your lead magnet or free trial.
There can be several things you may want to communicate in the welcome email, depending on the type of business you’re in. But here are a few common points you should include within a welcome email:
- A welcome and thank you note
- A personalized message from the CEO to humanize the business
- A guide to show what to do next
If you’re a SaaS (software as a service) business, you may also want to share your subscriber’s login credentials in the welcome email. You can also mention the frequency and types of emails your subscribers can expect in the future.
Here’s an email marketing template you can swipe and use for your business immediately:
It’s [founder name] from [Company Name]
First, I want to extend a very warm welcome, and a huge Thank You for choosing [Company Name].
[Company Name] [what you do] [state the benefit].
As promised, here are your login credentials for the free trial.
[Link/call to action]
For more helpful tips on [your niche], visit our blog and our resource pages: [link].
Any questions? Just hit reply. I’m here to help!
Here’s a real-world example from Calendly. The welcome email reminds new subscribers of the ultimate benefit they provide (Saving you 208 hours a year). As a bonus, they’re giving away the functionality of integrating with conferencing tools for free.
2. Welcome email template for new customers
A welcome email (aka confirmation email) for new customers refers to the first email your customer receives after making a purchase.
The new customer may have some anxiety, especially if you’re not a known business.
Plus, this may be the first time your customer’s making an online purchase.
A few points you must mention in these types of emails are:
- A thank you message and a reminder that they’ve made a good decision
- A personal story to show why you care about their satisfaction
- Account access details or any welcome offers
- A request to tell you something about them
- Any forthcoming events you want to prepare them for
Take a look at the email marketing template below to help you get a better visual on how to craft the perfect welcome email for new customers.
We’re thrilled to have you on-board!
We’re confident that [Company Name] will help you [benefit] without [effort/pain eg., investing hours daily].
We started [Company Name] because [story behind it].
As a welcome bonus, we would love to offer you [a welcome offer like discount coupon, etc.]. Simply [action they need to take to avail the offer].
Now that you’re a part of our community, you’ll be the first one to know our latest offers and promos.
Over the next few weeks, we’ll also be sending you helpful tips and tricks to [problem your product solves]. But before that, I would like you to tell us what describes you the best (so that we can point you in the right direction)-
- segment 1
- segment 2
- segment 3
Editor’s note: The email tool that comes with GoDaddy’s Digital Marketing Suite allows you to quickly add a signup form to your website and automatically send a welcome email to anyone who signs up.
3. Promotional email template
You may have heard that sending emails in abundance could annoy your customers. However, the reality is that customers often want to hear from you through emails.
According to a study by Campaign Monitor, 72% of people prefer receiving promotional content through email, compared to 17% who prefer social media.
Promotional emails contain offers related to:
- New discounts
- New arrivals
- Contests and more
They can also be sent to subscribers, customers or leads. Before writing promotional emails, you must:
- Be clear on who is likely to respond to this type of email
- Highlight the benefits of the offer
- Create scarcity/urgency to encourage them to take an action (e.g. Only 5 hours left!)
- Include a CTA (call to action) button
Use the promotional email template below to craft the perfect message, according to your business needs.
Want [something they really want]?
[Company Name] is giving away [your offer including its retail value].
- Benefit 1
- Benefit 2
- Benefit 3
This offer is valid for the next 3 days!
4. Re-engagement email template
Many experts agree that on average a person receives more than 121 emails per day. In such a scenario, it’s natural to lose touch with some of them.
As a business, it’s important to win back the trust and interest of these non-responders if they are your ideal audience.
However, it’s in the favor of your business to let go of those who are no longer interested.
Here are a few things to keep in mind while writing emails to revive your list:
- Identify subscribers who haven’t opened your emails in the past few months and create a new segment
- Offer something they cannot resist
- Aim to win them back on emotions — faceless companies lack warmth
- Remind them of what can happen if they don’t act now
Review the email marketing template below to see how your re-engagement message could work. Remember to customize it to fit your business needs.
Sorry for coming across as cheesy, but I don’t know a better way of saying this –
I just noticed you haven’t been clicking “open” on my emails.
But since you’ve been away, I’ve been hoping to bring you back.
So, here’s the deal –
If you click here [link] … you’ll get [offer along with its retail value].
More importantly, by clicking on this link, you’ll let me know you’re still interested in receiving emails from me. :)
If you don’t, you’ll automatically be unsubscribed from the list. But I hate to let you go, so I’ll share the link again here [link].
Waiting for you to come back.
5. Cold email
Another type of email that you must have in your email kitty box is a cold email template. This is an unsolicited message that you send to people you think might be interested in your product or service.
Understandably, the response to cold emails tend to be low. But they can yield some gems.
Every business needs clients. Many people think that cold emailing does not work. However, according to a study in 2020, cold emails convert at 15.11% (which is not at all a bad score).
Here’s a template to get you started with cold emailing right away.
If you’re looking for [something they want], I think you should look at [your offer]
It will help you [benefit] without [objection]
You can achieve this fairly quickly with:
- Feature 1
- Feature 2
- Feature 3
If this sounds useful to you, I’d love to talk and show you how it works.
Let me know if you’re free for a quick 10-min call tomorrow morning.
Try one of these email marketing templates today
Now that you have all your email marketing templates ready to go, success is only a few clicks away. The easiest way to get started is with GoDaddy’s Digital Marketing Suite, including an easy-to-use email tool.
This all-in-one tool makes it easy to manage your email, Facebook and Instagram promotions from one screen.
It includes everything you need to manage your marketing efforts all in one place.
So, now’s your time to get started. Go forward with confidence and connect with your customers using one of the best strategies in digital marketing.