Nidhi Hola is the Sr. Director of Marketing at GoDaddy India. She leads the strategy & development of marketing campaigns for GoDaddy in India, helping position the company as the largest platform for Indian SMB's and entrepreneurs to get online and grow their businesses. With over 18 years of experience in marketing and communications, Nidhi is proficient in the creation and execution of performance-driven, integrated B2B and B2C campaigns in corporate and agency environments. In her current role, Nidhi is responsible for driving all aspects of marketing, advertising, branding, sponsorships, marketing alliances, research and channel marketing. She is also responsible for orchestrating the company’s PR and social media campaigns. Nidhi believes that execution is also a strategy and the two are inseparable. Connect with Nidhi on LinkedIn.