If you want to sustain growth for your business, you must have an online presence — step No. 1 is to create a website.
More and more people are using the internet for making purchase decisions and enquiring about local businesses.
I know it may sound impossible, but you can make a modern-looking and mobile-friendly website with absolutely no coding skills. With the help of fully functional site builders, you can develop your website with a few clicks, drag and drop.
GoDaddy’s Websites + Marketing is an all-in-one solution that bundles an easy website builder with the marketing tools your business needs to succeed. You can create and update your website right from your smartphone.
Below, I will show you in detail all the steps required to create a website online with GoDaddy’s Websites + Marketing bundle. You can build and follow along as you go, then share your new website with your friends and prospects in a matter of minutes.
How to create a website online in 4 easy steps
To start your free trial, simply visit GoDaddy’s Website Builder page and click on the ‘Start for Free’ button. Create an account with your email address and it’s done!
After the free trial, you may decide to upgrade to something with more advanced features. In this case, there are several pricing plans to choose from or, you may simply decide to let your free trial expire. You really have nothing to lose!
Step 1: Choose your category
Once you get started with the free plan, the first screen you’ll see is the category section. You can choose the one in which your business falls or type your industry into the box.
For the sake of simplicity, let’s say you run a kids apparel clothing store called “Smart Kids” and now you want to create a website online.
As an apparel store, you’ll want to choose the corner top category called, ‘Clothing and Apparel Store.’
Selecting the appropriate category helps GoDaddy recommend the right website theme or layout for your business.
Step 2: Give your online store a name
On the next prompt, you’ll be asked to enter the name of your website.
Since we’re assuming you already have a store name, you’ll enter that. Otherwise, you can choose a business name using the tips described here.
In order to have a website online, you’ll need a domain name that will serve as your web address. A good domain name should be:
- Easy to read and spell: Choose a name that is short and easy to spell. Avoid using numbers and hyphens in the name. Try to avoid using a different spelling of the word to avoid confusion. Like, EazyFud, FudCentor, etc.
- Use keywords: Your potential customers are searching for your business on search engines like Google. Google understands keywords used on your website and domain. It is advisable to choose a name that clearly represents your product, service, and geography if you are a local business. Examples include salondwarka, laundaryservices, toysmumbai, etc.
- Be memorable: If you project your brand as a cool and trendy one, you can also pick up catchy names. You can choose a name that is easy to remember and separates you from the crowd. Some known brands using catchy names are crazyegg.com, google.com, swiggy.com, etc.
See if the domain you have in mind is available now
Step 3: Edit your website theme
After entering the name of your site, you’ll be taken to the website editor. This is where you can easily modify the images, text and colors for your site.
You always have an option to change your website theme later.
Apart from Home, you should also include important web pages like Products/Service, About Us, and Contact Us.
By clicking on the ‘Theme’ button in the top right, you can edit the layout, colour, font, etc.
The ‘Settings’ button on the top right allows you to:
- Customize basic information like address, email, phone no. etc
- Connect social media accounts like Instagram, Pinterest, LinkedIn, etc
- Add Google Analytics, Facebook Pixel, and Pinterest Meta Tags
- Adjust your website so it talks to search engines (SEO)
- Track cookies etc.
Once you’re done editing, you can preview and publish your site using the buttons in the upper left. And it’s done!
Step 4: Finish by publishing your site
Congratulations, you’ve successfully learned how to create a website online! Now, you can develop your new website, making changes and additions whenever and wherever you want. Easy, isn’t it?
Therefore, a mobile-friendly website is not only an option, but a necessity in today’s digital world.
Three key marketing tools to explore (all included)
One of the best things about Websites + Marketing is that it’s more than a simple site builder. The included tools make it easy to start promoting your new website right away.
In a study, 68% of the respondents said that they base their decision to open an email on the “from” name.
It is important for your business to have a professional email address that matches your domain name. The email address that you use for communication with your customers can either increase or decrease their trust in you.
The email-marketing tool included with Websites + Marketing guides you step-by-step through the process of creating and sending your first email. You can easily see how many people have opened your email in real time.
Search Engine Optimization (SEO)
Under the Marketing head of your Websites + Marketing dashboard, you get various options to increase your reach. Create thumb-stopping social media posts, write and share blogs, make sure your website gets noticed by search engines like Google, and more.
SEO stands for the practice of increasing the quantity and quality of traffic to your website through organic search results.
Godaddy’s SEO wizard can help you find the exact terms and phrases your ideal customers are using to find companies like yours. It also helps you place those keywords in the right place on your website to rank for those terms. This helps more prospective customers find you easily online.
Don’t complicate marketing — fish where the fish are. India is the second-largest online market in the world, behind only China.
The average Indian social media user spends 17 hours a week on social media.
Godaddy has made it a cakewalk to build your presence on social media and keep in touch with your customers and prospects there.
The marketing tool allows you to create stunning social media posts, choose images from the inbuilt photo library and post them on your social media profiles from one place. It’s as easy as 1-2-3.
Choose images, edit them, and make them yours. You can even apply filters, change fonts, and share them on social media.
The marketing tool also allows you to create blog posts and publish them on your website.
Businesses that publish 16 or more blog posts per month receive 3.5 times more traffic than those that publish less than four blog posts.
Blogs not only help you to engage your audience but also bring in new customers by ranking for important keywords on the search engines.
Create a website online with confidence
2020 accelerated the eCommerce growth in India (and everywhere) by a decade. Businesses are moving online and customers are getting more comfortable shopping online.
There was a clear shift in consumer behavior that showed offline shoppers choosing online shopping for safety and convenience. Moreover, this trend is likely to stay.
Therefore, it’s high time to take your business online and embrace the change. With Godaddy’s Websites + Marketing, you can create a website online without spending a dime and without any knowledge of technical skills.
So, what’s stopping you?