GoDaddy case study: Jugular Social Media

Creating winning campaigns

With more than 3 billion people <https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/> now using the internet, the online digital medium has become the newest battleground for businesses to find users. Jugular Social Media <http://www.jugularsocialmedia.com/> is a best-in-breed digital marketing company that helps businesses of all sizes maneuver this battlefield successfully. Set up in February 2009 by Ashwin Sivakumar, Jugular Social Media has a carefully selected name that literally means “going for the jugular” — this suggests the aggression it brings on behalf of the companies it serves to help them have an impact in the digital space. No wonder Jugular Social Media has an enviable record of client retention and referrals across diverse segments of travel, healthcare and real estate, as well as many others. Headquartered in Hyderabad with an office in Bengaluru, Jugular Social Media has an army of 25 employees. Digital innovation is key As a digital marketing company, Ashwin was well aware of the role a website plays for his business when reaching out to prospects and conveying information about the company. To take his company to the world, he launched Jugularsocialmedia.com in January 2010. Ashwin confirms the critical role the company’s website plays in its business development efforts: <blockquote> “We receive 90 percent of our business through our website.” </blockquote> Familiar with GoDaddy from a previous workplace and its reputation as the world’s largest domain registrar, Ashwin’s choice was an easy one. His trust in GoDaddy has only grown over his seven-year association. “GoDaddy has played a pivotal role in starting me off as an entrepreneur,” says Ashwin. “My digital evolution has happened with GoDaddy.” Today, with GoDaddy products and services, Jugular Social Media is able to manage digital innovation for themselves and their customers without bother. A one-stop-shop for all your needs Jugular Social Media found everything they needed to go online and conduct their business at in.GoDaddy.com. The company’s long list of products from GoDaddy include: -- Domain <https://in.godaddy.com/domains/domain-name-search?isc=cardigan>: A unique identity on the internet for your website. -- Web hosting <https://in.godaddy.com/hosting/web-hosting?isc=cardigan>: Makes your website visible to the world. -- SSL certificate <https://in.godaddy.com/web-security/ssl-certificate?isc=cardigan>: Safeguards all data passing through — designed to keep the bad guys out. -- eCommerce solution <https://in.godaddy.com/websites/online-store?isc=cardigan>: GoDaddy Online Store makes creating an eCommerce website easy, quick and affordable. -- SEO services <https://in.godaddy.com/search-engine/search-engine-optimization?isc=cardigan>: Search engine optimization helps improve search engine rankings and increases traffic to your website. The process of buying was seamless for Jugular Social Media. By visiting in.GoDaddy.com, they could search and register a domain name within minutes. The company was pleased to have been able to register their business name as the domain name. They chose to register a .com domain name, as it is the most searched domain name extension and conveys a global presence. <div class="callout"> GoDaddy is the go-to digital partner for Jugular Social Media, both for their digital needs, as well as their clients’. </div> While they have purchased SSL certification, web hosting, and SEO services for themselves, they use GoDaddy’s eCommerce and hosting solutions for their clients as well. GoDaddy's Web Hosting solution allows Jugular Social Media to be visible to the world — and Ashwin appreciates GoDaddy’s reliability promise, a 99.9-percent uptime guarantee and award-winning 24/7 tech support. SEO service helps improve search engine rankings with keywords and a suggested topics tool to increase traffic to your website with higher rankings. <blockquote> To provide users who visit their website with a safe experience, Jugular Social Media secured their website with an SSL certificate. </blockquote> GoDaddy SSL certificates are a simple and cost-effective way to protect confidential information submitted on a website, such as passwords and credit card numbers. This allow customers to purchase with confidence, knowing that the information they enter is protected. SSL encryption allows for the safe passage of information, blocking it from any potential third-party access. GoDaddy’s eCommerce solution, GoDaddy Online Store, offers a simple shopping and checkout experience for customers, across all devices, with built-in payment processing tools. <h4> 24/7 customer support </h4> Ashwin specially calls out GoDaddy’s ‘round-the-clock local customer support as truly beneficial, and says that their presence in India makes the support offered to be more functional. “It’s always great to interact with the customer service at GoDaddy,” he says. An invaluable partnership Jugular Social Media credits their tremendous success in the last seven years to GoDaddy and the valuable support it has offered. GoDaddy’s large product portfolio has enabled Jugular Social Media to not only run their own online presence but also extend these services to their clients — confident that with GoDaddy as their partner, they would not let their clients down. “With a partner like GoDaddy, we are able to focus on what matters, that is creating relevant and innovative customer experiences,” confirms Ashwin. Make our story, your story If you’re looking to enhance your online presence, GoDaddy has everything you need to make that happen. To learn more, check out in.GoDaddy.com <https://in.godaddy.com/?isc=cardigan>.

With more than 3 billion people now using the internet, the online digital medium has become the newest battleground for businesses to find users. Jugular Social Media is a best-in-breed digital marketing company that helps businesses of all sizes maneuver this battlefield successfully.

Set up in February 2010 by Ashwin Sivakumar, Jugular Social Media has a carefully selected name that literally means “going for the jugular” — this suggests the aggression it brings on behalf of the companies it serves to help them have an impact in the digital space. No wonder Jugular Social Media has an enviable record of client retention and referrals across diverse segments of travel, healthcare and real estate, as well as many others.

Headquartered in Hyderabad with an office in Bengaluru, Jugular Social Media has an army of 30 employees.

Digital innovation is key

As a digital marketing company, Ashwin was well aware of the role a website plays for his business when reaching out to prospects and conveying information about the company. To take his company to the world, he launched Jugularsocialmedia.com in January 2010. Ashwin confirms the critical role the company’s website plays in its business development efforts:

“We receive 90 percent of our business through our website.”

Familiar with GoDaddy from a previous workplace and its reputation as the world’s largest domain registrar, Ashwin’s choice was an easy one. His trust in GoDaddy has only grown over his seven-year association.

“GoDaddy has played a pivotal role in starting me off as an entrepreneur,” says Ashwin. “My digital evolution has happened with GoDaddy.”

Today, with GoDaddy products and services, Jugular Social Media is able to manage digital innovation for themselves and their customers without bother.

Jugular Social Media Website

A one-stop-shop for all your needs

Jugular Social Media found everything they needed to go online and conduct their business at in.GoDaddy.com. The company’s long list of products from GoDaddy include:

  • Domain: A unique identity on the internet for your website.
  • Web hosting: Makes your website visible to the world.
  • SSL certificate: Safeguards all data passing through — designed to keep the bad guys out.
  • eCommerce solution: GoDaddy Online Store makes creating an eCommerce website easy, quick and affordable.
  • SEO services: Search engine optimization helps improve search engine rankings and increases traffic to your website.

The process of buying was seamless for Jugular Social Media. By visiting in.GoDaddy.com, they could search and register a domain name within minutes. The company was pleased to have been able to register their business name as the domain name. They chose to register a .com domain name, as it is the most searched domain name extension and conveys a global presence.

GoDaddy is the go-to digital partner for Jugular Social Media, both for their digital needs, as well as their clients’.

 

While they have purchased SSL certification, web hosting, and SEO services for themselves, they use GoDaddy’s eCommerce and hosting solutions for their clients as well.

GoDaddy’s Web Hosting solution allows Jugular Social Media to be visible to the world — and Ashwin appreciates GoDaddy’s reliability promise, a 99.9-percent uptime guarantee and award-winning 24/7 tech support.

SEO service helps improve search engine rankings with keywords and a suggested topics tool to increase traffic to your website with higher rankings.

To provide users who visit their website with a safe experience, Jugular Social Media secured their website with an SSL certificate.

GoDaddy SSL certificates are a simple and cost-effective way to protect confidential information submitted on a website, such as passwords and credit card numbers. This allow customers to purchase with confidence, knowing that the information they enter is protected. SSL encryption allows for the safe passage of information, blocking it from any potential third-party access.

GoDaddy’s eCommerce solution, GoDaddy Online Store, offers a simple shopping and checkout experience for customers, across all devices, with built-in payment processing tools.

24/7 customer support

Ashwin specially calls out GoDaddy’s ‘round-the-clock local customer support as truly beneficial, and says that their presence in India makes the support offered to be more functional. “It’s always great to interact with the customer service at GoDaddy,” he says.

An invaluable partnership

Jugular Social Media credits their tremendous success in the last seven years to GoDaddy and the valuable support it has offered. GoDaddy’s large product portfolio has enabled Jugular Social Media to not only run their own online presence but also extend these services to their clients — confident that with GoDaddy as their partner, they would not let their clients down. “With a partner like GoDaddy, we are able to focus on what matters, that is creating relevant and innovative customer experiences,” confirms Ashwin.

Make our story, your story

If you’re looking to enhance your online presence, GoDaddy has everything you need to make that happen. To learn more, check out in.GoDaddy.com.

Image by: Rodion Kutsaev on Unsplash

Nidhi Hola
Nidhi Hola is the Sr. Director of Marketing at GoDaddy India. She leads the strategy & development of marketing campaigns for GoDaddy in India, helping position the company as the largest platform for Indian SMB's and entrepreneurs to get online and grow their businesses. With over 18 years of experience in marketing and communications, Nidhi is proficient in the creation and execution of performance-driven, integrated B2B and B2C campaigns in corporate and agency environments. In her current role, Nidhi is responsible for driving all aspects of marketing, advertising, branding, sponsorships, marketing alliances, research and channel marketing. She is also responsible for orchestrating the company’s PR and social media campaigns. Nidhi believes that execution is also a strategy and the two are inseparable. Connect with Nidhi on LinkedIn.