Not having a website is no longer an option — and many business owners know it. Despite this, 68% of small businesses in India still do not have a website. In this article, we will discuss how GoDaddy’s online website builder can help you create your website within minutes — even if you have no technical knowledge.
With everyone using the internet from their mobiles, it’s hard to believe that most small businesses still don’t have websites. Some of the reasons cited by business owners are:
- Lack of technical skill
- Use of social media in place of a website
But, slowly businesses are slowly waking up to this mistake.
Why is it imperative to have a website?
If you think that you’re a small, local business and all your sales come through people in your vicinity who already know about you, then you are missing the point. A website is available around the clock — even as you sleep.
Moreover, social media is not a substitute for a website. Imagine your loss if the social media platform changes its rules, diminishing your access to your target audience (or worse, charging extra for it!). You would not want anyone to pull the carpet from beneath your business.
But the most important reason to go digital is growth. Deloitte’s Connected Small Business in India report concludes:
Moving from offline to advanced digital engagement could see revenue growth up to 27 percentage points higher for individual SMBs.
Apart from putting your business in front of a large audience, a website makes you look professional and instils confidence in your business.
Of course, you don’t need a full-fledged website always
Every business is different and so are its digital needs. Depending upon the size and requirements of your business, you can explore the following options:
Small and local businesses may require just a single-page website with their product/service description and contact information, like the one at right.
Also if you’re a freelancer and simply need a landing page where prospective clients can contact you, then this may be the simplest solution for you.
If you own a business with wider needs then you may require a multi-page website with promotional tools (email, social, etc).
This site-building option provides more space and power for businesses that want to:
- Provide detailed information/pricing on products and services
- Safely accept online payments and ship products globally
- Allow clients to schedule their own service appointments online
- Offer answers to frequently asked questions
- Feature stories from happy customers
- Share information in the form of blog articles
Now that you know you need a website and have an idea of the type, you might be wondering about the technical nuances and the costs involved. Let’s find out how GoDaddy’s Websites + Marketing stacks up.
Here’s what you can do with GoDaddy’s Websites + Marketing
1- Create a website even if you have no technical skill
If you think that creating a website involves technical knowledge or having to deal with code, then you’re wrong. With GoDaddy’s online website builder, you can create your website within minutes without having to deal with a single line of code. Just point, click, drag and drop — it’s that easy.
Websites + Marketing comes with Insight, a smart learning tool that tells you what to do next to develop your business.
Your new website will automatically resize to fit any screen — desktop, tablet or mobile phone.
2- Promote your site
Once your site is up and running, the next step is letting people know about it. GoDaddy’s online website solution has multiple provisions:
- You can quickly connect your website with your company’s Facebook, Instagram and other social pages
- The built-in search engine optimisation tool automatically optimises your website so you get found on search engines like Google
Websites + Marketing also allows you to send emails and turn casual browsers into loyal customers.
3- Create an online store
Looking for an eCommerce website? GoDaddy’s online website builder lets you do that, too.
- Sell physical goods or services — or even digital products like videos or MP3s
- Add up to 5,000 products to your digital catalogue, with up to 10 images per product
- Turn visitors into buyers with discount coupons and abandoned cart recovery emails
- Securely accept all major credit cards, plus PayPal and Apple Pay
You can even sell your products on major marketplaces like Amazon and eBay by linking your Online Store to them. Once set up, your marketplace listing automatically updates as you make changes in your store. Learn more here.
4- Start a blog
Blogging is one of the best inbound marketing strategies and anyone can use it. Whether you want to build authority in your industry, educate and nurture leads or simply share company updates, a blog is what you need.
With GoDaddy’s online website builder, you can:
- Customize the blog layout of your choice
- Organize your articles into various categories for ease of discovery
- Interact with your readers in the blog commenting section
If you already have a blog on another platform, then you can link it to GoDaddy’s simple website builder.
5- Save money for other business activities
Did someone ask the cost?
Yes, the builder’s basic plan is free. Isn’t that a steal? While this does not include the eCommerce functionality, any business that doesn’t sell products online should find this more than sufficient. Read more about the various plans here.
Choose your online website builder
We’ve discussed that not having a website is no longer an option these days. Based on the size and requirement of your business you can go for a single or multi-page website.
GoDaddy’s simple website builder allows anyone to build a website without writing a single line of code.
For those building a multi-page site, Websites + Marketing further helps you to get the word out with social media marketing, email marketing and SEO.
Say no to every excuse with GoDaddy’s Websites + Marketing. Give wings to your business with a beautiful new home online.