How to get a new email account for your business

Set a professional tone

Professional email is an email address that is used specifically for business purposes. Generally, a professional email address includes the company name within it — such as YourName@CompanyName.com. In this post, we will examine the options and list the steps to get a new email account.

Professional email not only improves the credibility of the business but also serves as a form of advertising, as the business name will be visible in every email.

By just looking at the email address, the recipient will know who you are and which company you represent, even if they have never met you. This perhaps is the best news for a small business trying to build brand awareness … especially, in today’s era, wherein most consumers prefer communicating with your business via email.

Are free email accounts acceptable for business use?

New Email Account Graphic

Using free and common email accounts like Gmail and Hotmail is not recommended for business use. The reason is, you can’t use your business website domain with these free email accounts.

An email from YourName@CompanyName.com is more trustworthy than one from Wendycool333@gmail.com.

 

Moreover, the increase in online crimes has forced people to become more attentive and watchful to a sender’s details. Even a worthy business offer can be neglected by the bulk of users if it is sent from a free email account, as it could ultimately land into the user’s spam mailbox.

According to Cisco’s annual cyber security report, in 2017 India topped the world’s spam rating. As per the report, 85 per cent of emails in India are spam — in other words, junk mail or worse.

Email sent from a custom email address has a much lower chance of being marked as spam than free mail services. In addition, professional email has so many other benefits to help your business.

Benefits of professional email

There are many benefits of using a professional email address for businesses. Let’s check a few of them:

Provides professional and secure communication

Using a professional email will make the business communication more professional and secure, be it an internal communication with the employees or externally with the customers or stakeholders.

Email service providers like GoDaddy, for example, provide spam and virus filters to block millions of potentially dangerous emails every day — along with 24/7 support and 99.9 percent uptime.

Increases trust and brand awareness

New Email Account Man At Laptop
A domain-based email address can make a new startup look established.
Photo: Wes Hicks on Unsplash

As mentioned earlier, a professional email account is trusted more than a free mail account by the customers. A professional email account is always associated with a business domain, usually your company’s website address. That means it helps to increase brand awareness and in fact advertise your company instead of Gmail or Yahoo.

Additional features

Professional email mail accounts can also offer features such as customising the mailbox size, mail monitoring or mail grouping, high storage capacity etc. which a free account won’t give. GoDaddy email also offers:

  • The latest spam and virus filters, plus best-in-class security.
  • A completely ad-free experience.
  • Compatibility with Outlook, Apple Mail, Thunderbird and other email clients.

No doubt, a business email account is preferable over a free mail account. But the question arises how to create such an account? The following steps might help in doing so.

Steps for creating a professional email account

Setting up and managing a new email account is not that difficult if you have chosen a reliable service provider. If you choose GoDaddy, then you need to follow the following steps:

  1. Visit the email page of the GoDaddy website.
  2. Choose from Professional or O365 Email, which comes with the O365 suite of tools. Select your plan.
  3. Click Continue and enter your payment information to purchase the plan subscription.
  4. Once you receive an email confirming your new account, go to Manage.
  5. Fill out the username of the account, the password and if you want to link to another email account and other settings.
  6. That’s it! You’re all set. You can start sending test emails to make sure it’s working properly.

The confirmation email provides links to set up an email client for your desktop or mobile device, manage your online storage and set up group calendars. Your new email account and addresses will be ready to use within 90 minutes.

A new email account is a few clicks away

Thus, in just a few minutes and in a simple way, you can create your own professional email address. You even have the option to choose the plan as per your need and the cost would be based on that.

New Email Account Man in Suit
Photo: rawpixel on Unsplash

For instance, if you don’t need business applications like Word or Excel, you can get an email account for a modest fee per user per month. Or you can opt for the entire suite of Microsoft apps, along with secure, domain-based email.

A professional-looking email address plays an important role in the world of business and commercial interaction. Brand your business email with a new email account based on your website domain.

Image by: Dr. Anirban Ray on Flickr

Vinita Gupta Malu
Vinita Gupta Malu has been writing on consumer and business technology for over 12 years. She is the former correspondent of InformationWeek and Express Computer magazines in India. She has written thousands of articles and has travelled around the world to report on technology events. Vinita is currently a content specialist and is developing content for Fortune 500 companies. You can find her on Twitter.