Jitendra Sheth: Cosmos Revisits
Jitendra Sheth is the CEO of Cosmos Revisits, a complete digital marketing agency in Mumbai that provides 18+ digital marketing solutions to its clients worldwide. Connect with him on LinkedIn, Facebook, Instagram, YouTube, Twitter or Pinterest.
Given a business name is so central to a business, we tend to put a lot of importance on it. How did you arrive at a name, and how do you feel about it now that you’ve been in business a while?
We wanted to reach out to international businesses and help them with our next-generation IT services. To show the infinity of the services, we christened our business name ‘COSMOS.’ We are feeling great we could achieve that and continue to successfully do so.
What’s your physical location?
Mumbai, Maharashtra, India and Chicago, USA.
How would you describe your professional experience and background?
Under my stewardship, Cosmos has earned over 40 national and international awards in various categories. Cosmos came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.
Cosmos’ spirit to give its clients a marketing solution that is revolutionary yet relevant was recognized by the various national and international bodies that award creative and marketing excellence. These include A&M, CAG, Abby by the Ad Club, Pioneer, AAAI, besides The Best of the Bests in Asia by the Ad Asia and Finalist award by The New York Festivals.
Could you describe the scope of your operation?
For over four decades, Cosmos Revisits has provided the most innovative and effective marketing solutions to its impressive roster of national and international clients. These include:
- ATL (Above-the-Line Marketing) – widespread brand-building advertising)
- BTL (Below-the-Line Marketing) – highly targeted direct marketing focused on conversions
- TTL (Through-the-Line Marketing) – integrated ATL and BTL marketing campaigns
All of our techies have a minimum of a decade of experience and expertise in their respective domains.
Cosmos Revisits has successfully served more than 500 clients and completed 1,000 plus projects globally.
Some entrepreneurs describe an aha! moment, the instant they decided it was time to take things into their own hands. Could you describe any of those moments you’ve had?
That was when we were recognized by the international bodies that award creative and marketing excellence. Our aha! moments: when we were adjudged:
- The 4th most creative agency in India by AdClub, Mumbai, India
- The Best of the Bests in Asia by the Ad Asia
- Finalist award by The New York Festivals, NY, USA
What kind of projects do you prefer to work on?
A complete digital marketing projects that include web and app development, branding, SEO, and social media marketing among others.
Could you describe your typical client (if you have a typical client)?
We have been serving all sorts of clients globally (B2C, B2B etc). We also provide outsourcing services to various digital marketing agencies around the world.
Sometimes we’re in a position where it’s necessary to turn down projects. What do those situations look like for you, and how do you manage them?
Fortunately, we have not come across such projects that we had to turn down.
Performance is always important, but sometimes we have to pay close attention to value as well. How do you position GoDaddy products and services for your clients?
I have always recommended GoDaddy to my clients. Most of our clients are using GoDaddy for their hosting and other related services.
Could you describe a project that you feel exemplifies you at your best?
We came across a challenge: relaunching Energy, a milk product by the government of India. The challenge was to find the niche, reposition and relaunch the competing soda market. We did it, achieving better market share. We were also recognized for our achievement.
An obvious metric for measuring our own success is how much you got paid versus how much time it took. In your experience, what are the advantages and drawbacks here?
The advantage of the time rate system is that the quality of production gets improved, equality among employees goes up and it’s good for the overall development of the company.
However, the time rate system can be affected by inefficiency, dearth of skilled workers and production costs.
How does GoDaddy Pro fit into what you do? Could you recommend any ways to get the most value out of it — especially to someone just starting out?
Yes, we would recommend it.
Imagine you could travel back in a time machine to a point where you were like, Forget this. I’m done! What advice would you give yourself?
Keep going. Eventually, you are sure to reach where you want to go.
What’s your parting shot for people who want to be like you when they grow up?