The right partnership helps Analyzed Media go places

Adding value with expired domains

Delhi-based Analyzed Media is a leading IT firm that provides top-notch web design and development services around the globe. However, that’s not all the firm does.

As early as 2005, Analyzed Media began buying expired domains and reselling them.

Expired domains are domains whose registrations have been allowed to lapse, thereby freeing them up for someone else to register and use. While at the beginning they would resell through forums, Analyzed Media began to target and acquire customers directly for this service.

Registering a domain name has been the first step to an online identity for any organisation since the start of the internet decades ago. A domain name is the address where online users access a business’ website. Hence, selecting and finding just the right domain name is central for any brand that wishes to be found easily on the web. For many, the right domain is hidden deep within the pool of expired domains.

Analyzed Media Amrendra Mishra

“Choosing the right domain is a complicated and critical process for any organisation,” confirms Amrendra Mishra, Founder of Analyzed Media. “It is akin to choosing a company name — it requires a lot of thought and consideration.”

Amrendra is quick to give credit for their growth in the domain business to GoDaddy’s Reseller Program.

Amrendra is speaking from deep experience, having sold 7000+ domains since 2012. “We’ve literally given an identity to many organisations,” he says.

Analyzed Media gains credibility with GoDaddy

“We have been able to scale our business and be known as a reliable domainer amongst end users, thanks to being a GoDaddy Reseller,” says Amrendra. GoDaddy’s reputation as the world’s No. 1 registrar has been the fairy dust that has sprinkled its magic on Analyzed Media, upping their credibility and trust with organisations who choose to buy their domain names from them.

Besides having a positive impact on Analyzed Media’s reputation, GoDaddy’s Reseller platform offers a host of benefits that makes it easy and convenient for customers to buy from the firm.

Fast domain transfers

The key benefit has been in the time it takes to transfer domain names. GoDaddy’s domain transfer platform, which is highly automated, makes the process seamless. A domain transfer could take five to six business days with other registrars, but it happens in just five minutes with GoDaddy, explains Amrendra. With many of their prospects already using GoDaddy products, the transfer of a domain is further simplified.

Reseller discounts

Another key upside has been the preferred pricing that Analyzed Media receives from GoDaddy. GoDaddy offers wholesale prices — as much as 40 percent off the retail price — to resellers. They are then free to determine the retail prices for their customers.

Award-winning support

The support of GoDaddy’s local business development executive has also been invaluable for Analyzed Media, allowing them to maintain a high level of service to their customers. “If and when there has been any issue, we know with confidence that GoDaddy’s support team — including the partner account manager — is just a call away! Our queries have been resolved quickly and to our satisfaction,” says Amrendra.

It comes down to trust

Analyzed Media Team at Lunch
Photo: Analyzed Media Pvt Ltd

With GoDaddy, Analyzed Media has been able to win the trust of thousands of customers who have registered their domain names through them. Today, Analyzed Media averages 70 domain registrations a month.

GoDaddy has helped Analyzed Media establish a unique online identity for thousands of customers.

“The No. 1 reason for our success has been credibility and trust that GoDaddy enjoys and which rubs off on us as their reseller partner. If I would have partnered with any other registrar, I’m sure to have lost 20 to 30 percent of my sales!” concludes Amrendra.

Image by: Analyzed Media Pvt Ltd

Nikhil Arora
Nikhil leads strategy, business growth, operations and customer care for GoDaddy in India as its Vice President and Managing Director. In his role at the world’s leading platform dedicated to small businesses, Nikhil is passionate about helping small businesses and entrepreneurs establish and grow their ventures. Connect with Nikhil on LinkedIn.