Make sure you get that perfect domain — first.
In plain language, a gTLD (short for generic top-level domain) is a new domain that recently hit the market or one that’s less mainstream than website extensions like, say, .com or .net domains. If you’ve got an eye on one that’s about to open up to the public, the smart move is signing up for pre-registration.
That means we hang onto your application and submit it the very instant registration opens. (If we can’t get it, we’ll refund your registration fee.) This might seem like a lot of hustling in order to register a domain, but it makes perfect sense once you understand the benefits of gTLDs.
Tried-and-true domain extensions might be more recognizable, sure, but they’ve usually been around so long that most of the shorter and catchier ones are taken. A gTLD gives you another shot at the perfect domain.
Registering a new gTLD domain is a great way to create a descriptive, memorable brand in your niche. Grab one to show off your .photography online. Or let people know you’re a real .guru at what you do.
If you already have a domain with a traditional extension, register gTLDs that match it. It’ll protect you from bad actors looking to hijack the reputation you worked so hard to build.