What is an IDN, anyway?
The internet is based on Latin and ASCII characters, but what about other alphabets? Some use other characters like ü, ę and õ. Others don’t use Latin characters at all, like Kanji or Cyrillic. The problem is that none of those forms could be used on the internet, because it was all based on ASCII — a language based originally on the English lettering system. So what’s the solution? An IDN, also known as an Internationalized Domain Name.
Say hello to your new domain.
It’s about building character(s).
With an IDN, you can use specialized scripts and languages in your domain name. That means that people who write in Chinese or Devanagari, for example, can still use the web by using their own language. And if you work or sell in a country that uses a different alphabet, it brings you one step closer to your customers, which is always a good thing.
For far away and close to home.
As it turns out, there are lots of characters that can’t be used in a traditional domain name. French uses diacritics in many of their words, and in German, the umlaut is common. Prior to IDNs, those domain names would have to live on without the proper spelling, which could lead to mispronunciations and confused customers. But with an IDN, your company’s name looks the same online and off. Plus, it gives you an opportunity to double up on domain names — 去爸爸.co, godaddyespañol.com and Godaddy.com, for example. And that’s a solid strategy.
Make your website accessible for everyone.
An IDN gives you a chance to approach people using their own language. It not only makes it more comfortable for them to access, but you won’t have to worry about whether or not they can even find your site because they don’t recognize ASCII characters. Plus, it strengthens your global brand by allowing you to register your domain name in different scripts.
Take the plunge today.
If you want your website to be international, then getting an IDN is a big step forward. By showing your customers that you have a domain in their language, you’re telling them that you understand their needs. It helps them find you online, and provides a more friendly and approachable experience. So if you have a global presence, or are dream of establishing one, an IDN is crucial.